Like many golfers these days, the sorry state of the economy has put a major crimp in my ability to get out on the golf course. My involvement with the sport has been reduced to hanging out on the practice putting green every once in awhile and checking out the new clubs and products down at the local Sports Authority. That is where I came across this packaging for the Nike "Juice Plus" line of golf balls.
The design is super clean and simple, yet pretty striking in it's execution. Given that Nike, along with Apple and Method, has some of the best product and packaging design going on these days, it's still amazing to me when designers can actually get something through that doesn't have a proliferation of bursts, violaters, or exclamation points. This design actually has that rare something known as white space, along with some nice purple and gold foil stamping, silver and gun-metal metallic inks, and a blind-deboss clear foil stamping.
Add to that some clever spot-on copywriting calling out it's "pharmaceutical grade distance" and "prescription strength formula" and you've got the whole package, so to speak. Nicely done... can we get a golf clap here?
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