12.14.2009

Howling Monkey


This time around we're reviewing a label and package design by London & San Francisco based Turner Duckworth for an already defunct (too bad!) brand of beer. As the story goes the client allegedly briefed the design firm with the following... "Howling Monkey is the name. Have some fun with it"...

And have some fun they did. I love the mock-traditional engraving style of the design and the series of illustrated "portraits" that follow the monkey as he progresses(?) from an initial state of stoicism to his true howling state. The color palette of black and tan works great with an accent of red-orange to pop out the "howler" and the stout little bottles with tiny embossed nubs around the top are just super-cool.

All-in-all a great design that makes me want to head right over to the neighborhood pub for a nice porter myself.

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